08.02.2025

The 2025 "World Blood Donor Day" public welfare live broadcast event was successfully held


On June 14, 2025, a public welfare live-streaming event was successfully organized by CSBT on China Media Group Mobile (CMG Mobile) to commemorate the World Blood Donor Day. This initiative successfully engaged 67 organizations from 60 cities across 24 provinces. To commemorate the occasion, a spectacular synchronized light show was organized and presented across these cities. The event was simultaneously steamed on CSBTs official CMG Mobile account and via WeChat Cloud. At the onset of the event, President ZHU Yongming of CSBT, expressed his sincere gratitude to blood donors, volunteers, and all stakeholders who provided invaluable support. Commencing at 17:30, a series of meticulously crafted promotional short videos and songs, along with congratulatory video messages from volunteers across various regions, were presented. At 19:00, the live stream commenced with the song Bond of Love. During the event, video messages from 32 recipients of the National Voluntary Blood Donation Award were showcased. Furthermore, relevant promotional materials issued by WHO and National Health Commission was presented.

This year, the main venue was established in Fuzhou, Fujian Province. Throughout the event, landmarks in 60 cities across the country were illuminated, and slogans expressing gratitude to voluntary blood donors were consistently displayed, acknowledging their life-saving contributions. During the three-hour live streaming, over 400,000 viewers were engaged, reaching 3.37 million interactions. This event has effectively increased public awareness of voluntary blood donation. Moving forward, CSBT will continue to organize public welfare live-streaming activities, leveraging more sophisticated and contemporary approaches to promote voluntary blood donation.


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Source: CSBT Secretariat;