World Blood Donor Day (WBDD) is celebrated throughout the world on June 14^th. At 8 p.m. on WBDD of this year, the light show jointly hosted by CSBT, CCTV new media platform, and Shenzhen Sharing Network Co., Ltd. was live-streamed on the CCTV channel and the WeChat Cloud channel of CSBT.

Firstly, President ZHU Yongming expressed his highest respect and festival greetings to all blood donors and volunteers who have contributed to the noble cause of blood donation. He also expressed his heartfelt gratitude to CCTV new media platform and to all the cities, governments and blood establishments that participated in tonight's light show activities. 

A series of posters for the WBDD released by the WHO and activities organized by the National Health Commission were displayed on line, followed by videos from CSBT member units and individuals who had been awarded the 2020-2021 national voluntary blood donation commendation.

Subsequently, Dr. Tedros Adhanom Ghebreyesus, Director-General of the WHO, expressed gratitude to all blood donors, past and present, as well as medical workers, blood establishment practitioners and civilian partners who continually support blood donation services, through a recorded congratulatory video.

During the three-hour live stream, the video channel garnered 66,000 viewers, while WeChat Live recorded 366,000 views, accompanied by over 100,000 thumbs-up, nearly 10,000 shares, and more than 4,000 active participants engaging in interactive comments.

A total of 63 units from 56 cities in 20 provinces attended the campaign. Among them, 54 cities displayed light shows. The live light show saluted blood donors, expressing gratitude for their contribution to upholding the humanitarian spirit of saving lives, which ensures the safe supply of clinical blood, and illuminates the light of life through their compassionate actions.

Source: CSBT Secretariat 

Translated by XIAO Hanxianzhi    

Reviewed by MA Ling, JIANG Nizhen