On December 4, 2025, LIU Qingning, Deputy Secretary-General of CSBT, presented 200 copies of the TongSheng Initiative Public Welfare Short Video Collection on Voluntary Blood Donation to the Chinese Hospital Association (CHA), which is expected to distribute them its member hospitals nationwide to broadcast on screens and other media platforms, thereby further ppomoting voluntary blood donation across society. Director FENG Yanlin from the Publicity Department of CHA accepted the collection. Relevant representatives from CSBT and CHA attended the donation event.

During the event, representatives from both parties completed the material handover and held in-depth discussions on core issues, including implementation pathways for promoting voluntary blood donation. Mr.LIU noted that the public welfare promotional resources selected by CSBT included 102 short video works, characterized by elaborate conceptualization, authentic and moving narratives, and suitability for dissemination across national blood establishments, hospitals, and other relevant institutions.

Under the initiative of the Medical Emergency Department of the National Health Commission, CSBT launched the Tongsheng Initiative in October, 2024. This program called for submissions of short videos on voluntary blood donation from its member institutions nationwide. An expert panel was convened to select over one hundred high-quality short videos that met rigorous criteria and were suitable for national dissemination. These selected videos were recommended for free use across the country and have also been extended to government agencies, campuses, and certain railway lines.

Reported by the CSBT Secretariat;

Translated by CHEN XiaoLi;

Reviewed by ZHU Shanshan.